Oktadiora Pratama

Marketing Communication | Brand Management | Content Writer


July 2018 - Present

Indomobil Group (Volvo Indonesia)

  • Working closely with various channel to develop and execute Marketing plan and activities from local to national scale. Improving the brand awareness and sales enquiries of Volvo brands throughout Indonesia.
  • Manage budget and ensure the budget is spent effectively by designing a cost-efficient campaign without neglecting the brand quality.
  • Maintain relationship with external parties (agencies, customers, contractors, vendors, etc.)
  • Develop and create a consistently high standard of brand communication across all media within PT Wahana Inti Selaras & PT Indotruck Utama branches daily.
  • Create various internal and external communication package e.g. press release, internal bulletin, etc. weekly.
  • Improve PT Indotruck Utama (Indomobil Group Subsidiary) social media performance by gaining +100-200 followers weekly on Instagram and Linkedin.
October 2017 - July 2018

Smartfren Telecom

  • supervised team of 10 sales & 10 promoters in the Banten Area (Serang, Cilegon, Rangkasbitung, Pandeglang).
  • increased sales area by occupying +600 outlets within 6 months and 50% retention rate.
  • focused on territory management, distributors, end-to-end distribution, and retail sales.
  • increased BTS tower revenue by 11% within 6 months.
  • maintained customers loyalty and improving the market share within 6 months.
July 2017 - October 2017

Sebangsa Bersama

  • created various online activities i.e. online campaigns, online classes, and discussions.
  • created various offline activities i.e. community gatherings, workshops, tournaments, music gigs, and co-working environments.
  • worked closely with various communities, from contacting to handling events.
  • increased Sebangsa engagement to the audiences through various activities.


2012 - 2017

Universitas Padjadjaran

Communication Studies - Journalism


Marketing Communication 89%
Photoshop/CorelDraw 70%
Journalism/Content Writing 90%
CMS (WordPress) 50%
Social Media 65%